Your consumer research,
answering back.
Xpert Insights turns years of surveys and research studies into something your team can simply ask. Type a question and get the answer, a chart, an explanation of why — and the source of every number. The statistics are computed exactly as your analysts compute them; the AI only explains them.
Years of research. Sitting in files nobody has time to open.
Brands and research agencies spend heavily on brand tracking, usage-and-attitude studies and consumer interviews. The findings arrive as decks and data files. When a manager has a new question, an analyst spends days back in the spreadsheet and the statistics package — and the answer arrives after the decision has been made.
Generic AI tools are no answer: ask them about a survey and they will happily invent a number. In research, a figure that is one point off is a failed project.
Xpert Insights gives you the speed of a conversation with the rigour of your statistics team.
From research files
to answers on demand.
Load
Survey waves, questionnaires and your measure definitions go in. Responses are cleaned and matched across waves, old questions to new.
Compute
Every measure in your rulebook is calculated the way your analysts do it — proven against your existing statistics software before anything goes live.
Ask
Managers type questions in plain English. The engine answers, diagnoses why, and shows its working.
Everything a research team runs —
now on demand.
Brand-Health Funnels
Awareness to consideration to preference to purchase — by city, region and segment, with the drop-offs diagnosed.
Imagery & Brand Mapping
Correspondence analysis and perceptual maps against the category leader, wave on wave.
Tracking Across Waves
Penetration, share and key metrics compared over time, with only statistically supported changes called out.
Segmentation
Cluster and latent-class segmentation to show who your consumers really are — and how that is shifting.
Driver Analysis
Regression, Shapley and TURF to show what actually drives preference, satisfaction and purchase.
NPS & Satisfaction
NPS, top-box and satisfaction studies for customers, dealers and channel partners.
Statistical Parity
Our engine is tested against your existing statistics package — numbers must match before we go live.
Evidence Trail
Every sentence links back to the computed figure and the study it came from. Auditable by design.
Qualitative, Too
Consumer interviews transcribed and themed — including Hinglish — alongside the survey numbers.
The questions that used to take an analyst a week.
Each answer comes back with a chart, a plain-English explanation and the source of every figure.
Built for brands and research teams who want answers in hours, not weeks.
Proven where it matters most: the numbers.
Consumer-Research Firm
India · Brand-health & usage research
Our statistics engine matched a published benchmark to six decimal places and reproduced the firm's own regression outputs — then took on the brand-health questions clients ask every wave.
Attractive pricing — talk to us.
Priced for the size of your business and the value it delivers — simple, flat and built for Indian MSMEs and mid-size firms. Tell us what you need and we will come back within 24 hours.
Or email [email protected]
Bring one study.
We'll show you the answers.
Share one anonymised wave of research and its tables. We will show you the same numbers — and the questions you can now ask of them.
Or email us directly: [email protected]
